When Barbie took the world by storm during the summer of 2023, EVO Entertainment Group took the cue to bring the magenta moment in-house at our Southlake, TX cinema and entertainment center. Over opening weekend, we converted our lobby into an immersive experience called Destination: Barbieland. With food and beverage specials, choreography instructors on a light-up dance floor, photo opps, a makeover station, and more, the event needed to feel like it came right out of Barbie world itself (no sad Oompa Loompas, if you catch my drift).

 

I designed large-scale photo opp backdrops, vinyl wraps, event signage and promotion, and an external summary deck following the event. Destination: Barbieland generated the highest box office revenue per screen in the state of Texas for opening weekend. For more buzzworthy statistics and a taste of the event, take a look at my case study below, then scroll on for my additional Barbie film support.