A problem unique to the movie theater industry is creating own-able branded content that respects and complements studios' intellectual property. One of my goals when I joined EVO Entertainment Group was to enhance the brand's visual presence across all platforms to become more recognizable in the eyes of our current guests and potential patrons. I set about creating a suite of social media graphics and templates for a more consistent cross-platform feel. This included posts and stories for upcoming and 'now playing' films, $5 Tuesday ticket deals, repertory programming, and Instagram stickers for our Social Media Coordinator to add to any reshared content from studios to further drive home the brand.