cutting room floor
It happens to the best of us; you spend hours... days... more time than you'd like to acknowledge on a project that doesn't ever make it out the door. Although it's sad to see hard work go unpublished, there are many reasons for pivoting direction and sometimes you must simply switch gears and move forward. That said, please enjoy this glimpse at some personal favorite branding projects that never left the ground.
EVO Picks was a working title for what would become a curated repertory film program with handpicked screenings showcasing films from distinct categories.
These logos were created for a potential direct-to-exhibitor film company building a direct pipeline to get movies from the production stage into theaters.
EVO Edge was intended to be a proprietary premium large format screen type developed for an enhanced movie viewing experience.
Lee Roy's was a bespoke cinema and entertainment concept introduced with the intention of being a friendly neighborhood one-stop shop.